|Presenting a CLE|
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Program Design Strategies
Start at least 90-120 days before the program.
Step 1: Brainstorm Topics.
Look for opportunities in the marketplace based on:
- Your own experience and that of your peers (What do you need? What do you want to learn more about?)
- Articles and current events
- Client stories
- Prior CBA Programs. We have lots of great programs run previously that are “on the shelf” and waiting to be reborn with your creative energy.
In this step you see if your ideas are actually an opportunity for a program. Consider:
- Has it been done before? If so, when and by whom? (This does not mean you should not do it).
- Who will come? And why? Think about what is in it for them. This is your Target Audience. You must be as specific as possible. If you need help on this we can provide resources on how to identify a target market.
- What competition is there for the topic and/or target market’s attention?
o Other Bar Associations
o Other Trade Associations
o Other educational resources
- How much are others charging for similar programs?
- Who might you get for speakers?
o 1 to 3 speakers are optimal (avoid more than 3).
- Is there a potential for sponsors? Who might they be? (Remember, please talk with CBA Staff before approaching Sponsors).
Step 3: Articulate your Learning Outcomes.
This is driven by Step 1 and 2. A Learning Outcome is:
- A statement that specifies what learners will know or be able to do as a result of a learning activity. Outcomes are usually expressed as knowledge, skills, or attitudes
- Something tangible and actionable that the attendees can do or act on as a result of attending the program.
- General awareness, or just “knowing more” isn’t a learning outcome.
As a rule: More people come to programs where there are learning outcomes. They don’t go to general awareness programs.
With your Learning Outcomes defined, you are ready to plan your program. This includes:
- Marketing Plan: (Title, 3 sentence description, 3 bullets)
- Logistics Plan: (Half-Day, Full- Day, when, where and how)