The CT Bar Institute, Inc. is a non-profit provider of high-quality Continuing Legal Education for the Connecticut legal community. Our programs are presented by Connecticut lawyers, for Connecticut lawyers.
We are a member service organization, unaffiliated with the Connecticut Judicial Branch. We do not regulate lawyers or MCLE. For information about the regulation of lawyers or MCLE, please contact the Judicial Branch.
If you are interested in developing a seminar, please contact your CBA section or committee chair or Thomas Genung, Director of Continuing Legal Education and Section Programming, at email@example.com or (860)612-2033.
Program Design Strategies
Start at least 90-120 days before the program.
Follow these steps to create a winning CLE or Educational program:
Step 1: Brainstorm Topics.
Look for opportunities in the marketplace based on:
- Your own experience and that of your peers (What do you need? What do you want to learn more about?)
- Articles and current events
- Client stories
- Prior CBA Programs. We have lots of great programs run previously that are “on the shelf” and waiting to be reborn with your creative energy.
Step 2: Evaluate your Topic.
In this step you see if your ideas are actually an opportunity for a program. Consider:
- Has it been done before? If so, when and by whom? (This does not mean you should not do it).
- Who will come? And why? Think about what is in it for them. This is your Target Audience. You must be as specific as possible. If you need help on this we can provide resources on how to identify a target market.
- What competition is there for the topic and/or target market’s attention?
o Other Bar Associations
o Other Trade Associations
o Other educational resources
- How much are others charging for similar programs?
- Who might you get for speakers?
o 1 to 3 speakers are optimal (avoid more than 3).
- Is there a potential for sponsors? Who might they be? (Remember, please talk with CBA Staff before approaching Sponsors).
Step 3: Articulate your Learning Outcomes.
This is driven by Step 1 and 2. A Learning Outcome is:
- A statement that specifies what learners will know or be able to do as a result of a learning activity. Outcomes are usually expressed as knowledge, skills, or attitudes
- Something tangible and actionable that the attendees can do or act on as a result of attending the program.
- General awareness, or just “knowing more” isn’t a learning outcome.
As a rule: More people come to programs where there are learning outcomes. They don’t go to general awareness programs.
Step 4: Plan your Program.
With your Learning Outcomes defined, you are ready to plan your program. This includes:
- Marketing Plan: (Title, 3 sentence description, 3 bullets)
- Logistics Plan: (Half-Day, Full- Day, when, where and how)
Step 5: Finalize Your Program
Submit by email to CLE@ctbar.org
-speaker bios, head shots and release forms (seminar video is usually recorded) 45 days prior to the event
-written materials for the seminar 30 days prior to the event.
In general, materials must be included for a seminar to merit CLE credit. Each speaker is encouraged to submit materials. Course materials should constitute a comprehensive and professional treatment of the seminar subject matter. Materials may include a detailed outline of the seminar, sample pleadings, sample forms, cases, FAQs, and Powerpoint slides. The materials will be distributed electronically to registrants 2 days before the seminar.
Step 6: The Day of the Seminar
On the day of the Seminar, please plan to arrive at least 30 minutes prior the start time. The program chairs or moderators should introduce the program and the speakers, and facilitate the question-and-answer period. Note that the program will be recorded. Please remind speakers to repeat audience questions for the recording.
Thank you for reviewing the steps for a successful CLE seminar. If you have any questions, please don’t hesitate to contact Thomas Genung at (860)612-2033. The CBA’s professional staff looks forward to working with you on a program.
Ready to proceed? Please complete our CLE Planning Form, which we will use to publicize and promote your seminar. Your seminar will be posted on the CBA Web site, and included in the weekly CBA e-newsletter, the Weekly Docket, and the calendar page of Connecticut Lawyer magazine. When time allows Direct Mail will be used (when we have 90-120 days notice about the program). Targeted email marketing will also be used to support your program.